APRIL 2026 — Edition #3

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by WEB DESIGN TEAM

This month we are taking a slightly different approach. Instead of focusing only on delivered projects, we are highlighting some of the functionality being built into our internal tools and homepage modules. These improvements help us reduce manual work, test more visual options and give strategic content more visibility across the experience.

From SKUs to environments
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From SKUs to environments
Problem
Creating image environments was still a manual and time-consuming process, often requiring product cut-outs, background work and several composition adjustments.
Solution
We built a flow that generates complete environments directly from SKU inputs, allowing users to choose products and place them inside a predefined visual template.
Impact
This makes image creation faster and more flexible, helping the team explore different visual directions without restarting the whole process each time.
Expanding News & Trends
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Homepage UX Content Discovery Editorial
Problem
The previous News & Trends module had limited space to surface strategic content on the homepage.
Solution
We redesigned the module from 4 to 7 content slots, combining 4 main cards with 3 additional trend highlights.
Impact
The new structure gives more visibility to campaigns, launches and articles while keeping the experience simple, clear and easy to scan.
👤
Antonio Pinto
Homepage and content discovery

Redesigned the News & Trends module to give strategic content more visibility on the homepage. The new structure increases the number of content slots while keeping the experience readable and focused on discovery.

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Web Design Team
AI image workflow

Continued exploring how internal tools can reduce repetitive visual production work. The SKU-to-environment flow is an important step towards faster experimentation and more scalable image creation.

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Web Design Team
Internal tools

Kept evolving internal workflows with a stronger focus on repeatable processes, quicker iteration and outputs that can be reused across different campaign and content needs.

Team Activity
April was focused on improving how content and visuals are produced, selected and exposed. Alongside daily campaign work, the team continued to invest in internal tools that reduce manual steps and make recurring workflows easier to repeat. The main direction was clear: keep delivery fast while improving consistency.
01
More content needs hierarchy

Increasing content slots only works when the layout still helps users understand what matters first.

02
AI needs structure

Better image generation depends on clear inputs, reusable templates and controlled iteration.

03
Iteration beats perfection

Fast variations help the team compare directions before investing time in final execution.

04
Homepage modules are strategic

Small layout changes can create meaningful visibility for campaigns, launches and editorial content.

🎨
Image Generation
Refining internal image workflows

Next, we will continue improving how product inputs, templates and prompts work together, making image generation more predictable and easier to reuse across different visual needs.

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Internal Apps
Preparing service tooling updates

The next editions will focus more on service-page tooling, FAQ generation and the continued evolution of apps that reduce manual CMS work.