The Pixel Insider — Tools in everyone's hands

AUGUST 2026 — Edition #7

the

pixel

insider

by WEB DESIGN TEAM

INTRODUCTION

August was the month our internal tools left individual computers and moved to the web. Banners, Images and Marketing Pieces now run in the browser behind one team sign-in, and the people who use them every day started shaping them with their feedback. At the same time the team delivered 881 tasks, 47% more than in a quieter July, in the middle of Back to School and Especial Casa.

WHAT WE BUILT

Banners app moves to the web

KNOW MORE +

Banners AI Web App

Problem

The banners tool was a desktop app installed machine by machine, so every update had to reach each computer and only a few people could use it.

Solution

We rebuilt it as a web app with six modes, the full editor, ten formats, Portuguese icon search and a direct link to each person's Asana.

Impact

                                            217
                                            requests in August
                                        

217 banner requests were delivered through the app in August, and the first real users shaped it from day one.

Images app goes live

KNOW MORE +

Images AI Web App

Problem

Lifestyle, service and category images depended on stock libraries or on manual compositing for every product.

Solution

The Images app launched on 24 August with Ambient templates for up to five SKUs, Service images, Category image links for up to fifteen SKUs and prompt-based images.

Impact

Everyone in the team can now produce consistent images from a SKU in minutes, with a fair-use limit per person.

Marketing pieces and animated video in the browser

KNOW MORE +

Peças MKT Video Acquisition

Marketing pieces and animated video in the browser

Problem

Marketing pieces for Acquisition were requested by message and rebuilt by hand, and animated pieces needed an After Effects render every time.

Solution

Peças MKT moved to the web on 17 August, and animated pieces are now rendered directly in the browser in three formats.

Impact

                                            216
                                            test cases passed
                                        

The same request produces static and animated pieces, matching the original render to within one pixel.

One hub, one sign-in

KNOW MORE +

Hub Security Usage data

Problem

Each internal app had its own login and its own browser extension, and we had no view of how the tools were used.

Solution

webdesignteam.pt became the single sign-in for every app, one shared Chrome extension replaced two, and a usage counter now records every image and cut-out.

Impact

One password per person, permissions per app, and real usage numbers for the first time.

TEAM ACHIEVEMENTS

Eduarda Duarte

First real user of the Banners web app

Used the new Banners app for a full day of real work and found four issues that no test had caught. Her requests for a keep-background option and a new shadow became features, and she closed 228 tasks in August.

Bruno Biscaia

First designer on Peças MKT web

Tested the web version of Peças MKT on its first day and reported three issues that were fixed the same afternoon. His note that designers work with the tool in half a screen changed how the layouts are built.

Gonçalo Esteves

Carrying the summer peak

Closed 125 tasks in August, almost three times the July volume, helping the team absorb the busiest campaign weeks of the summer.

OPERATIONAL SNAPSHOT

Team Activity

KNOW MORE +

                                        881
                                        tasks delivered in August
                                    

August delivered 881 tasks, 47% more than a quieter July, with 714 owned and 167 assisted. Every week from 10 August closed more than 210 tasks. The Banners App AI project became the largest single source of work, alongside GW21 Crédito 10x, Back to School and Especial Casa.

LEARNINGS

Test with the people who use it

A first day of real work finds what weeks of testing miss.

One shared tool beats several copies

Two extensions doing almost the same thing drifted apart. One shared version is easier to trust.

Design for half a screen

Designers work with the tool next to their files, so layouts must work in narrow windows.

Measure from day one

A simple usage counter answers questions we used to guess.

WHAT'S NEXT

🧩

Peças MKT

Acquisition on Peças MKT

Present the platform to Acquisition and move their marketing piece requests into the app.

🛠️

In-house

Fewer paid external services

Replace stock imagery and paid background removal with tools built and hosted by the team.

🤝

Hub

More teams on the hub

Open the tools to colleagues outside Web Design, with the right permissions for each team.